Social Media Analysis
Identify the latest trends
The advent of social media opened the floodgate of data on virtually any subject. Millions of people are submitting their opinions to discussion groups, forums, product reviews, etc. Market researchers can now gain access to an abundance of data, enabling them to investigate public opinion on any major brand, product or event, perform competitive intelligence, search for unmet needs, and more. Now the main problem is that the researchers cannot process the dense stream of textual data in a timely fashion and efficiently handle special jargon and the poor quality of social media data. Without proper analytical tools, researchers are overwhelmed by piles of low-quality data and cannot see the forest for the trees.
