Marketing Software Solutions
Grasping customers and markets
Targeting the right market segment with the right message is no easy feat. One reason there is still ample room for improvement in this area is that most market analysis tools have traditionally focused only on demographic and transactional data. Yet, the amount of information hidden within free-form text data is monumental, and these sources of consumer data continue to grow.
Survey responses, call-center transcripts, focus group notes, online reviews, and social media posts – these are only the most standard sources of textual data. It is time to adopt an advanced analytics approach to market research and unlock valuable knowledge dispersed in textual communications.
- Market segmentation
- Customer survey analysis
- Employee survey analysis
- Competitive intelligence
- Social media analysis
- Call center analysis
